Facebook post by University of Helsinki

When the last male northern white rhinoceros died in March 2018, online news printed obituaries, and millions of people grieved on social media. Scientists have figured out how to mine people’s online reactions to endangered animals and plants, so that they can reduce the chance of pushing species toward extinction.
Putting a conservation finger on the internet’s pulse | University of Helsinki helsinki.fi

Online-mining method can reduce the chance of pushing species like rhino toward extinction.